Morecambe brewer Bryson’s marked the arrival of the latest addition to its portfolio — Lifesaver — at a special event in the resort attended by representatives of the trade, CAMRA members — and the local lifeboat crew.
The 3.8% abv bitter doesn’t just slake the thirst but aids a good cause too: for every pint that leaves the brewery a donation will be made to the RNLI. The project to develop the new brew began several months back, with consultation with the lifeboat organisation to ensure that the product met with their approval.
The beer is a rich gold in colour, has an aroma of floral honey and is initially hoppy and bitter with soft fruit and honey, leading to a long aftertaste of bitter fruit.
Chosen venue for the event was Smokey 0’Connor’s pub in Morecambe, an ex-servicemen’s club until recently when landlord Sean 0’Connor took it over. There are now two handpulls and Bryson’s is permanently on tap. The location was particularly appropriate. Smokey’s is in the heart of the old fishing village of Poulton (one of three villages that eventually became Morecambe) and just a stone’s throw from the lifeboat station.
George Palmer, Head Brewer at Bryson’s, said: “We believe that successful businesses should give something back to the community, either locally or nationally, or as in this case, both. The RNLI was the obvious choice for a brewery so close to the coast. It costs £230 million a year to keep our coasts safe, and we wanted to make a practical contribution.”
Lunesdale CAMRA Press Officer Julian Holt said, “A new beer from Bryson’s is always something to look forward to. When they started up nine years ago they were the first new local brewery for 120 years and have since produced a range of fine beers, all locally themed. Lifesaver is further evidence of Bryson’s strong community links.”
The new beer got an enthusiastic thumbs up from the gathering, including the Morecambe lifeboat crew, who were guests of honour for the evening.