Morecambe’s prestigious and newly renovated Midland Hotel was the venue for the national launch of a new beer from local brewer Bryson’s. Lifesaver, a specially commissioned beer, will help raise funds for the Royal National Lifeboat Institution (RNLI).
At a packed reception at the hotel members of the RNLI lifeboat crew joined celebrities, local dignitaries, representatives of the brewing industry and CAMRA members for a celebratory tasting. Morecambe MP Geraldine Smith was one of those present.
Five pence per pint of the proceeds from sales of the beer will be donated to the lifeboat charity, said Bryson’s Head Brewer, George Palmer. He added: “We hope that the sales of Lifesaver Bitter, both regionally and nationally can, like the RNLI crews, make a real difference to those who need help at sea.”
Geraldine Smith MP praised the brewery for its commitment to an organisation like the RNLI, which had a strong local presence. “I wholeheartedly support the Bryson’s initiative in giving something back to the community,” she said.
Lunesdale CAMRA Press Officer, Julian Holt, also welcomed the new brew. “This is another distinctive offering from a firm that re-established real ale production in the area after the closure of Mitchells. From the way the beer has been received by drinkers here tonight, I’d say both Bryson’s and the RNLI are on to a winner.”
Lifesaver, which has a distinctive RNLI lifeboat design on its pump clip, is a 3.8% abv golden beer with a zesty, refreshing taste that combines bitterness with fruit. It will be available on draught in selected pubs across the country and also in a special presentation pack that can be bought direct from the brewery.